Case Study: Online Medical Practice

Business Partners Counseling for Medical Practices

BPC_Illustration_Conflict-Resolution_51000w

Two medical professionals who had been close friends for over 20 years co-founded a USA-based medical practice providing remote online patient services. Their practice, which operated exclusively on a private-pay model without insurance reimbursement, had been financially successful for three years. The team included a nurse practitioner, RN nurses, and a non-nurse practitioner.

How Can Business Partners Counseling Help Medical Practices?

Business Partners Counseling offers specialized support for medical practices facing partnership challenges, helping healthcare professionals maintain focus on patient care while resolving operational conflicts, communication barriers, and liability concerns. If you're experiencing partnership tension in your medical practice, reach out via our contact form to learn how we can help you preserve your practice and strengthen your professional relationship.

Initial Challenges:

A personal rift had damaged trust between the partners, making professional communication difficult. The partners had minimal business conversations limited to what was necessary for daily operations

Considering Dissolution

Both partners feared they might not be able to resolve their issues and continue as business partners. Each owner exhibited low confidence that the other could understand their perspective

FuturePlans8

Communication Breakdown

The business had no formal structure for regular owner meetings and demonstrated insufficient communication between partners on key business matters, leading to further erosion of trust and collaboration.

The Business Partners Counseling Journey:

Phase 1:
Communication
Foundation

  • Introduced and practiced language tools for effective dialogue
  • Developed listening skills to remain present during conversations
  • Established structured meetings dedicated to specific topics (patient care, team training, business issues)
  • Created safe space for both partners to express concerns in individual sessions

Phase 2:
Addressing
Business Issues

  • Standardized patient communication protocols to reduce misunderstandings
  • Implemented regularly scheduled owner meetings for strategic discussions
  • Developed consistent processes for nurse-patient interactions
  • Created frameworks for professional liability risk reduction

Phase 3:
Building Sustainable
Practices

  • Refined meeting structures to focus daily meetings exclusively on client care
  • Established dedicated team meetings for process standardization
  • Created robust business protocols for ongoing operations
  • Developed systems for consistent follow-through across the nursing team

Results:

The counseling process streamlined daily operations by reducing meeting length through improved focus and efficiency, while standardizing patient communication processes that lowered medical liability exposure.

Improved Communication and Decision-Making

Regular owner meetings were established for strategic planning and protocol development, creating more robust business processes and operational consistency. This renewed business goodwill had the added benefit of improving their personal relationship as well.

BPC_Illustration_Personal Relationships_71000w

Business Stability and Growth

The clearer direction and reduced confusion resulting from the counseling process led to improved team morale across the organization. The partners were able to restore trust, improve operations, and preserve both their business and their friendship. The investment in counseling not only saved their partnership but also strengthened their practice's operational foundation for continued growth.

Scroll to Top