Case Study: Online Medical Practice
Business Partners Counseling for Medical Practices
Two medical professionals who had been close friends for over 20 years co-founded a USA-based medical practice providing remote online patient services. Their practice, which operated exclusively on a private-pay model without insurance reimbursement, had been financially successful for three years. The team included a nurse practitioner, RN nurses, and a non-nurse practitioner.
A personal rift had damaged trust between the partners, making professional communication difficult. The partners had minimal business conversations limited to what was necessary for daily operations
Initial Challenges:
Tension had been building up over a long period of time. They both recognized that if they couldn’t find ways to communicate better and work through their differences they would need to split.
Considering Dissolution
Both partners feared they might not be able to resolve their issues and continue as business partners. Each owner exhibited low confidence that the other could understand their perspective
Communication Breakdown
The business had no formal structure for regular owner meetings and demonstrated insufficient communication between partners on key business matters, leading to further erosion of trust and collaboration.
How Our Program Addressed Their Challenges
Results:
The counseling process streamlined daily operations by reducing meeting length through improved focus and efficiency, while standardizing patient communication processes that lowered medical liability exposure.
Improved Communication and Decision-Making
Regular owner meetings were established for strategic planning and protocol development, creating more robust business processes and operational consistency. This renewed business goodwill had the added benefit of improving their personal relationship as well.
Business Stability and Growth
The clearer direction and reduced confusion resulting from the counseling process led to improved team morale across the organization. The partners were able to restore trust, improve operations, and preserve both their business and their friendship. The investment in counseling not only saved their partnership but also strengthened their practice's operational foundation for continued growth.
Can Business Partners Counseling Help My Medical Practice?
Business Partners Counseling offers specialized support for medical practices facing partnership challenges, helping healthcare professionals maintain focus on patient care while resolving operational conflicts, communication barriers, and liability concerns. If you're experiencing partnership tension in your medical practice, reach out via our contact form to learn how we can help you preserve your practice and strengthen your professional relationship.